Informa TechTarget + Demandbase

Generate more pipeline and revenue from your ABM investments

Why Informa TechTarget + Demandbase?

87% of B2B tech buyers agree that independent expert content is crucial to their decision-making process. When you sponsor existing Enterprise Strategy GroupTM research, you’ll get great content into the market quickly to help stake a thought leadership position, educate your buyers, and build more trust in your brand. Note too that this approach provides a critical lift to campaign performance – large-scale analytics show that Enterprise Strategy GroupTM content performs 38% better than other analyst or vendor content across a broad portfolio of demand generation program types.

Two intent leaders. One powerful combination. Together, Informa TechTarget and Demandbase help revenue teams confidently identify in-market accounts, uncover buying group members early in their journey, and convert more buyer interest into pipeline.

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Confidently identify & prioritize in-market accounts

Imagine knowing exactly which accounts are in-market for your solutions before your competitors do. Informa TechTarget’s 1st-party account-level intent data combined with Demandbase’s 3rd-party intent signals empower you to focus your efforts on companies that are actively researching solutions like yours.

Uncover buying group members early in their journey

60% of companies leveraging B2B intent data struggle to identify the right decision-makers. Leverage Informa TechTarget’s directly observed and contextually relevant contact-level intent data to pinpoint the exact stakeholders and map their interests for smarter, more tailored engagement strategies.

Convert more buyer interest into pipeline

It all comes down to influence. By fueling Demandbase One cross-channel ABM campaigns with Informa TechTarget’s permissioned buyer contacts and expert-crafted custom content, you’ll move buyers through their journeys with high-performing personalized messaging across paid ads, email, and content syndication.

Palo Alto Networks has been transforming our revenue process to focus on buying groups and change the way sales and marketing work together. By powering Demandbase One with Informa TechTarget’s precise intent data, including individuals driving that intent, we’ve achieved significant lift in identifying more cross-sell opportunities and larger overall deal sizes – critical for an org with our breadth of solutions.

– Jeremy Schwartz,
Senior Manager, Global Lead Management & Strategy

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Using Informa TechTarget Intent Data with Demandbase One

Our automated integrations and seamless workflows save revenue operations teams time, reduce manual errors, and speed ABM follow-up.

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Using Informa TechTarget Intent Data with Demandbase One

Our automated integrations and seamless workflows save revenue operations teams time, reduce manual errors, and speed ABM follow-up.

Account-Level Intent Data

Focus revenue teams on in-market accounts when you seamlessly integrate Informa TechTarget’s account-level intent data into Demandbase One engagement minutes and leverage it to build account lists.

Contact-Level Intent Data and Permissioned Buyer Contacts

Fuel ABM activation when you use streamlined workflows to import Informa TechTarget’s prospect-level intent data and permissioned buyer contacts into Demandbase One via your MAP/CRM.

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