Browse all testimonials
Shure | Business Applications
“Our opportunities from [Informa] TechTarget have a 2.4x larger average deal size than opportunities we’ve acquired from other sources. I’m thrilled with the success of our integrated [Informa] TechTarget program.”
Amy Donahue-Kelley
B2B Performance Marketing Lead
SolarWinds | Data Center & Virtualization
“One reason we partner with [Informa] TechTarget is because it is a digital watering hole. We know that our buyers are hanging out on [Informa] TechTarget sites, we know that the buying centers are there and [as a result] we see that audience reach that we don’t have, and access to data that we don’t have inside our own ‘house’.”
Mary Beth Labuda
Head of Digital Technology and Performance Marketing
VMware Tanzu | Cloud & DevOps
“We’re seeing a 36x ROI on our investment with [Informa] TechTarget. [Informa] TechTarget is helping us to identify more of the accounts that are in-market so we can really focus in on those and those buying teams.”
Heidi Ramich
Director, Global Marketing Operations & Analytics
SonicWall | Security
“BrightTALK sends customizable emails on our behalf, so you can ensure they are representative of our company in the webinar thank you and follow-up communications. It makes it easy.”
Stacy Horton
Sr. Marketing Manager of Global Demand Gen
Teradata | Data Center & Virtualization
“I like collaborating with [Informa] TechTarget because of their high domain authority. When buyers are searching digital channels, they’re most likely to use Google. So, whoever has a very high domain authority there will be highly ranked on Google’s number one page, and that’s where your content gets found. There are different ways to get to a number one listing on Google’s front pages, and one of them is SEO.”
Alexandra Kory
Director, Demand Generation
Secureworks | Cloud & DevOps
“Through our intent data and our partnership with [Informa] TechTarget, we’re able to measure deal acceleration. In over six months, we’ve seen 32 deals progress specifically through the packaged-up content, the messaging, the info, and the data that we’ve shared with the SDR team or the sales team.”
Andrew Milne
Senior Director of Marketing
Fortinet | Security
“In partnering with [Informa] TechTarget, we’ve been able to bring intent insights directly to the product teams showing what people are searching for with what terms. I give credit to [Informa] TechTarget for allowing me say, ‘This is what’s being searched versus the message that we’re trying in the market, so let’s pivot.’”
Martin Lindsay
Senior Director, Growth Marketing
F5 | Cloud & DevOps
“We use [Informa] TechTarget’s Priority Engine for contact acquisition to tap into new buying centers or expand the footprint of the existing buying centers. The intent we get from [Informa] TechTarget’s Priority Engine is very valuable because we can see what accounts are researching and how many people are active prospects within those accounts.”
Olga Royenko
EMEA Director, Growth Marketing
Proofpoint | Security
“Using that combination of 6sense and [Informa] TechTarget’s Priority Engine, we can determine the intent from an account all the way to the contact level allowing us to prioritize our activity and really know who is in-market right here, right now.”
Helen Gillbe
EMEA Demand Generation Director
InterSystems | AI, Analytics & Data Mgmt.
“[Informa] TechTarget revolutionized Enterprise B2B technology marketing when it launched Priority Engine years ago, and it has done it again now for Healthcare. Priority Engine’s clear competitive advantage is its ability to tell us which Healthcare accounts we should review deeper, or prioritize on-demand, by giving us insights into the active research (and researchers) within the organizations.”
Ross Whittaker
Director of North America Marketing
