Overview
To stand out as a partner-centric organization, Cisco sought to rejuvenate its partner marketing with cost-effective, easy-to-implement, revenue-driving programs
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Since introducing TechTarget’s purchase intent insight, the program has delivered more than half of all SQLs delivered through the Partner Marketing Central portal. We’re delivering a new level of value to our partners.”
– Tina Bunch, Marketing Program Manager – Partner Marketing Central Execution and Lead Management, Cisco
Solution
TechTarget’s Priority Engine™ Active Prospects solution provides real insight at both the account and contact level – giving Sales the confidence to prioritize the right opportunities. This actionable data has become the go-to, trusted source for partner sales teams.
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Results
active prospect deals
in pipeline value generated
Benefits
TechTarget provides more than the rich insight that drives effective campaigns for Cisco and its partners. It delivers the active prospects and works with the partner to understand the insights so they can use them to effectively target and convert.
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