See why the leading technology sales and marketing innovators love working with Informa TechTarget
“TechTarget’s powerful and precise intent data helps us personalize our outreach at both the account and prospect level to drive maximum impact.”
Digital Marketing Transformation Manager
“We’re leveraging TechTarget’s Priority Engine, BrightTALK webinars, and content syndication to help us engage target accounts with personalized marketing and sales outreach.”
Senior Director of EMEA and APAC Marketing
“We’ve come to rely on TechTarget to [access] those granular [buyer] insights – those topic-level [insights] are probably the best I’ve seen in the market … [TechTarget] is able to get as granular as possible because [they] have the readers who are our buyers.”
Vice President of Strategy
“Confirmed Projects turned into an ‘easy button’ for us to immediately start funneling sales-ready opportunities to our sales teams in short order to start influencing pipeline.”
Director of Growth Marketing Campaigns
“Xtelligent Healthcare from TechTarget helps us build up our database with the right prospects on the buying team at our key accounts and drive brand awareness over time from multiple channels.”
Director of Marketing Communications
“We’re cold-calling businesses that receive calls all the time … so it’s nice to be able to pinpoint exactly who and what and how [buyers are looking at a solution].”
Territory Manager
“When our partners run a joint TechTarget campaign with ServiceNow, they get more than just leads and downloads – they get valuable insights into who is actively researching relevant solutions. Working with TechTarget has helped us grow impacted pipeline by 30%+.”
Director, Partner Marketing, Global Partners & Channel
“[With Priority Engine] we’re using the intent data to find out who’s interested and who the right contacts are. On top of that, we’re providing our partners with content that specifically speaks to the interest of that customer, and it’s co-branded for the partner.”
Channel Marketing Manager
“It’s really important that we have those director and above level contacts and that we’re able to engage them in our effortsand invite them to some of our roundtables and events. So, the first step is having those contacts in our database, and this is where TechTarget has played a critical role for us…. and has been such a fantastic partner to us.”
Enterprise ABM Team Lead
“This is the first time we’ve actually had a video crew in our booth. It’s been a wonderful experience to be able to have all of our content captured, to talk with our Subject Matter Experts and hear directly from them, and to amplify that type of awareness of Hitachi Vantara.”
Events Manager, Americas
