ABM
Schneider Electric | Data Center & Virtualization
Alexander Pasch
Digital Marketing Transformation Manager“TechTarget’s powerful and precise intent data helps us personalize our outreach at both the account and prospect level to drive maximum impact.”
“We’re leveraging TechTarget’s Priority Engine, BrightTALK webinars, and content syndication to help us engage target accounts with personalized marketing and sales outreach.”
Marketing
“We’ve come to rely on TechTarget to [access] those granular [buyer] insights – those topic-level [insights] are probably the best I’ve seen in the market … [TechTarget] is able to get as granular as possible because [they] have the readers who are our buyers.”
Marketing
“Confirmed Projects turned into an ‘easy button’ for us to immediately start funneling sales-ready opportunities to our sales teams in short order to start influencing pipeline.”
Sales
“Xtelligent Healthcare from TechTarget helps us build up our database with the right prospects on the buying team at our key accounts and drive brand awareness over time from multiple channels.”
Marketing
“We’re cold-calling businesses that receive calls all the time … so it’s nice to be able to pinpoint exactly who and what and how [buyers are looking at a solution].”
Sales
ServiceNow | Business Applications
Ashley Eikenberry
Director, Partner Marketing, Global Partners & Channel“When our partners run a joint TechTarget campaign with ServiceNow, they get more than just leads and downloads – they get valuable insights into who is actively researching relevant solutions. Working with TechTarget has helped us grow impacted pipeline by 30%+.”
Partner/Channel
“[With Priority Engine] we’re using the intent data to find out who’s interested and who the right contacts are. On top of that, we’re providing our partners with content that specifically speaks to the interest of that customer, and it’s co-branded for the partner.”
Partner/Channel
“It’s really important that we have those director and above level contacts and that we’re able to engage them in our effortsand invite them to some of our roundtables and events. So, the first step is having those contacts in our database, and this is where TechTarget has played a critical role for us…. and has been such a fantastic partner to us.”
Marketing, ABM
“This is the first time we’ve actually had a video crew in our booth. It’s been a wonderful experience to be able to have all of our content captured, to talk with our Subject Matter Experts and hear directly from them, and to amplify that type of awareness of Hitachi Vantara.”
Marketing
“Our opportunities from TechTarget have a 2.4x larger average deal size than opportunities we’ve acquired from other sources. I’m thrilled with the success of our integrated TechTarget program.”
Marketing
SolarWinds | Data Center & Virtualization
Mary Beth Labuda
Head of Digital Technology and Performance Marketing“One reason we partner with TechTarget is because it is a digital watering hole. We know that our buyers are hanging out [on TechTarget sites], we know that the buying centers are there and [as a result] we see that audience reach that we don’t have, and access to data that we don’t have inside our own ‘house’.”
ABM, Marketing
