Geneva Stephens
Vice President, CRM Product for a prominent financial services company
Geneva Stephens is Vice President, CRM Product for a prominent financial services company, where she is responsible for Salesforce.com projects and implementations. She has worked with various companies implementing CRM, using both Salesforce.com and Microsoft Dynamics CRM. Stephens' primary focus has been on CRM customization and expansion, user adoption, marketing automation and sales analytics.