Caroline Baldwin
Freelance editor and journalist
Caroline Baldwin is a freelance editor, writer and business-to-business (B2B) journalist experienced in creating content in the technology, retail and consumer trends space.
Former editor of Essential Retail and senior reporter at Retail Week, Caroline is also a former business editor at Computer Weekly. She was responsible for coverage of IT issues in key business sectors including retail, media and manufacturing, as well as CIO interviews, IT management topics and technology startups. She also covered public sector issues, including government, local government, NHS, education and police.
Before joining Computer Weekly as editorial content assistant in 2012, Caroline worked as a reporter at mobileSquared, a mobile research firm specialising in mobile consumer engagement and interaction.
She is a postgraduate from Cardiff University, where she studied magazine journalism. Over the past decade, she has become well-known within retail technology circles, having founded the Retail Ramble podcast and hosting countless panels and events in the industry.