We’ll be at Booth #203
Make your way to the TechTarget booth to connect with our leadership team. We’ll show you how we’re helping thousands of B2B technology companies of all sizes leverage our powerful audiences and unique intent-driven sales and marketing services to drive better GTM performance.
Catch our in-person lunch-and-learn with Acronis
Tuesday, August 8, 2023, 1:15 – 1:45 PM ET
Leveraging Intent-Driven ABM for Effective Partner Marketing
In this presentation, see how Gartner Visionary and high-growth cyber protection innovator Acronis runs its highly orchestrated, global ABM programming focused on large and strategic partner recruitment. Join Elena Simkina, Global Digital Marketing Director, Acronis and TechTarget VP of Corp Comms Garrett Mann as they discuss what it takes to achieve high-performance account-based outcomes.
In the context of strongly partner-oriented go-to-market, they’ll cover core ABM considerations for Marketing, Sales and Channel alignment, leveraging intent data, and engaging key account buying teams. You’ll walk away with easily applicable best practices, tactics and cross-functional KPIs to consider within your own ABM efforts today.
Let’s connect at B2BSMX
August 7-9, 2023
Encore Boston Harbor
1 Broadway
Everett, MA 02149
Want to connect with us at the event? Fill out the short form below and we will follow-up.
Let’s connect when you’re at the show:
Rebecca Kitchens
President
Garrett Mann
VP, Corporate Communications
Bill Henry
SVP, Global Field Sales
Andrew Milne
Senior Director of Marketing, Secureworks
Brian McGovern
VP Strategic Accounts
George Whetstone
Director of Sales
Byrony Seifert
SVP, Audience Operations, TechTarget
