Improve your products, plans and positioning
Maximum GTM performance comes from getting all the necessary pieces right. To achieve aggressive goals, you have to understand the market, the buyers and your solution’s position with both. Leveraging expert analysis and analyst guidance, we can help make sure you’re focused on what will work, and that your whole GTM can activate more effectively.
- Positioning and messaging
- Targeting and brand-category elevation
- Content creation and delivery
- Multiple enablement needs within sales and partners
Buyers are active in many channels. For maximum lead signals, we must meet them where they are.
Quickly, at scale
You need to scale up fast. TechTarget has the organization and infrastructure to make that happen. With exceptional targeting accuracy, we can put you in front of the buyers you want in the channels that matter most, with far less waste. Advertising for your brand, video for your critical constituencies, active prospects for better leads, and Confirmed Projects™ for sales. We deliver more demand to you.
Implement sooner, improve faster
Our full-service, award-winning customer success teams support your business around the world. We meet your people where they are and make your programs better. From onboarding through to reporting and improvement, clients rave about these people they work with every day.
- Positioning and messaging
- Targeting and brand-category elevation
- Content creation and delivery
- Multiple enablement needs within sales and partners
Strategic guidance
To ensure you reach your goals, we start with better visibility into current and future market opportunities. We then help you action that in your programs using:
- Market, technical and economic validation
- Market and customer segmentation
- Customer requirements capture and prioritization
- Purchase process articulation
- Customer and partner sentiment analysis
Performance assurance
To deliver on your program objectives more effectively and efficiently, we help you with:
- Tailored purchase intent onboarding and implementation support
- Integration guidance and coaching across all standard systems, with customizations as needed
- Full-service advertising and content marketing, persona validation, list management, nurture best practices, A/B testing, benchmarking and competitive assessments.
- Customized project management, campaign and content optimization support
Program support, beyond the tactics
TechTarget’s broad solution portfolio and our range of products and services ensure that we can execute more of what you need to get done now. Over time, from up-skilling your sales teams to refining specific GTM strategies, our combination of technologies and expertise helps leverage your existing strengths and close critical gaps. Across your various efforts, we can co-innovate with you—anticipating market conditions and flexibly adapting to change.
I consider TechTarget an extension of my marketing team – they are a true partner…. From messaging, to lead scoring, lead nurturing and guidance with content, our account team at TechTarget has been an excellent sounding board providing valuable guidance.”
Kristen Rachels, Vice President, Marketing & Communications
