Marketing activities generate data, but intelligence turns data into deals.
The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because of this marketers have been increasing their content efforts to generate demand and identify potential opportunities. However, with so much content available, it’s intelligence that can make content stand out in front of the right buyers who are ready-to-buy. This infographic explains why marketers must build and execute an Intelligence-Driven Marketing strategy to compliment today’s increasing content efforts and drive ROI.
About the Author
