Written by Bill Crowley
Since account-based marketing (ABM) is such a hot topic, marketers feel pressure from sales teams (and the VP) to do something around target account penetration. In response, telemarketing has made a […]
Written by Bill Crowley
In the last few months, TechTarget Europe has received a rising number of lead generation briefs from savvy customers and agencies that say in big bold letters – “No Telemarketing.” […]
Written by Bill Crowley
Telemarketing has been a mainstay of B2B tech marketing for decades, especially internationally. It is necessary and effective, but with the maturity of online sources and methods, experienced tech marketing […]
Written by Bill Crowley
Getting accurate data at the beginning of your lead process is crucial, especially about the lead’s interests in your solution area. You stake your reputation with the sales team when […]
