Written by John Steinert
Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels. She talked about why low-cost CPMs are probably not worth the money you […]
Written by Sandra Nangeroni
Louise Crawford is Senior Director of Worldwide Demand at Silver Peak. She oversees all global demand initiatives for direct channels including campaign development, events, worldwide customer communications and international operations. […]
Written by Steve Niemiec
With the proliferation of ad technology and low cost do-it-yourself programmatic platforms, there is no shortage of intriguing media “ideas” for marketers. Alluring automation – “fire-and-forget” programmatic that targets only […]
Written by Sandra Nangeroni
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Kevin Payne, former Vice President, Global Field Marketing and Michelle Wong, former Marketing Programs Manager are part of [24]7.ai’s Global Field Marketing team. The Global Field Marketing team is responsible […]
Written by Doug Olender
What B2B marketing stat are you sick of hearing about more: how 72% of buyers start with Search, or how your buyers go 70% through the buy-cycle before they engage […]
Written by Amanda Roser
According to a recent survey by FlipMyFunnel, 64% of marketers plan to implement Account-Based Marketing (ABM) in the next year. If done right, ABM can pay huge dividends for your […]
Written by Shamim Narayan
Joanne Wong is a technology marketing veteran. When she joined LogRhythm as its Singapore-based Asia Pacific marketing director, she quickly learned a lesson: a bigger marketing team doesn’t always mean […]
Written by John Steinert
Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now. At the same time, as […]
Written by Byrony Seifert
An interview with David Castaneira – Country Manager, TechTarget France In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in […]
Written by Garrett Mann
In order to be successful in today’s competitive selling landscape, it is essential to leverage all of your selling channels to their fullest extent. This infographic provides B2B sales professionals […]
