Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent
![Real Purchase Intent Data](https://www.techtarget.com/wp-content/uploads/2022/06/Illusions_of_Sophistication_Real_Purchase_Intent_Data.jpg)
In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially […]
In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially […]