Using Purchase Intent Insight to Enable Common Sense Marketing (CSM)
As the CEO of a leading B2B marketing solutions provider, I see the world through the lens of our clients. Our clients are the best B2B tech marketers anywhere. The […]
Before You Leap, Understand the 4 Pillars of Intent-Based Marketing
Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]
The Real Deal: Proof of the Power of Purchase Intent Insight
Like you, I try to learn from my peers. People succeeding at what I’m trying to do. And one thing that really helps me is a meaty set of facts: […]
