Personalized Pitches: Improving Inside Sales Outcomes with Better Data at a Click
I’ve written before about the iconic “sell me this pen” scene in The Wolf of Wall Street. While the scene ends with a joke, the real Jordan Belfort once said […]
3 Ways to Grow Your Pipeline with Intent
In the most recent Priority Engine user group, customers talked about how they use Priority Engine strategically, how it fits into their MarTech stack tactically, and the results they see. […]
New Lessons on Lead Gen, ABM & GDPR from EMEA Priority Engine User Group
In our most recent quarterly peer roundtable in Europe, Priority Engine™ users once again shared their approaches to using intent data to fuel their marketing and sales goals. To a […]
3 Ways to Achieve Greater Marketing “Returns” with Real Purchase Intent
What B2B Marketers Can Learn From the Best Returners in Tennis After a couple of careful bounces of the ball and a moment of hushed tension, the tennis serve initiates […]
5 Key Use Cases for Purchase Intent: Learnings from TechTarget’s Austin Priority Engine User Group
This week I was in Austin TX, hosting another roundtable for users of Priority Engine, TechTarget’s SaaS-based purchase intent insight platform. This event was graciously hosted by our friends at […]
Where Storytelling Fits in Account-Based Marketing
It seems that wherever you look, you will run into the latest business buzzword—storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen […]
5 Ways to Get More Value from Your Purchase Intent Tool
This week, TechTarget hosted a virtual Priority Engine user group. In this event, more than 20 customers discussed how they are using Priority Engine, TechTarget’s SaaS-based purchase intent insight platform. […]
How to Make the Grab Like a Goalkeeper—The Predictive Value-Add of Real Behavioral Intent
Since most penalty kicks (75%) in soccer are converted, all the pressure is on the kicker to score. And for the best goalkeepers, it’s a moment to gain real competitive […]
“Intent Data Isn’t Just for Marketing” and Other Themes from TechTarget’s Boston Priority Engine User Group
With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and […]
Behavioral Data is the Key to Nurturing, ABM and Sales Enablement Success – Paris Priority Engine User Group
After hosting a number of sessions in the US, London and Munich, TechTarget hosted its first Priority Engine user group in Paris this past month. A panel of B2B technology […]
