When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing

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“Data is the new soil.” This may sound like hyperbole, but in the world of B2B tech marketing and sales, they ring true. In fact, Gartner reports that 60% of […]

Set Up to Fail? How We’re Holding SDRs and Our Prospecting Back

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Today’s increasingly crowded and competitive B2B markets are putting a premium on high-velocity prospecting. Buoyed by activity-focused thinking and salestech, organizations are aggressively hiring more and more SDRs to “get […]

How LANSA uses Priority Engine to Build Pipeline and Convert More Opportunities

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An interview with successful technology sales innovator, Bryan Frankel, Sales Director at LANSA LANSA is the original low-code, rapid application development platform for building enterprise-grade mobile, web and desktop apps. […]

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