Serving Up an Ace: How Real Intent Gives Sales a Decisive Advantage
The US Open is here. While I enjoy the unfolding drama of long rallies, unforced errors, and incredible winners, sometimes I like to see the pure power of the ultimate […]
Harness Third-Party Intent Data to Drive Real Marketing ROI
Every year, there’s a new buzz-phrase or innovative strategy poised to set the B2B marketing world on fire. Social selling, account-based marketing (ABM), predictive analytics. These are just a few […]
What are the Business Implications of GDPR?
For those of you that don’t know what GDPR is [and didn’t yet connect with my first blog on the subject] it stands for “General Data Protection Regulation” and is […]
The Real Deal: The Power of Purchase Intent Insight – TAKE 5
As I have laid out in my previous posts on this subject, I have another new story to share about the power of purchase intent insight – this time relative to recent […]
5 Things to Keep in Mind for Any B2B Email Nurturing Campaign
According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a […]
The Rising Cost of Crude Data
You wouldn’t put crude oil in your car, would you? Without being processed into gasoline, that oil would stall your engine and leave you stranded on the side of the […]
3 Questions to Ask B2B Intent Data Providers
The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]
Using B2B Intent Insight to Lift ABM Performance
In a previous blog post, I discussed the benefits and risks of B2B intent data purchased from external providers, and included a list of questions you should ask before buying. […]
The Real Deal: The Power of Purchase Intent Insight – TAKE 3
As the saying goes, when it rains it pours! Although, when you’ve got the inside track on a deal, you know exactly what the weather forecast looks like. As you’ve […]
Using Purchase Intent Insight to Enable Common Sense Marketing (CSM)
As the CEO of a leading B2B marketing solutions provider, I see the world through the lens of our clients. Our clients are the best B2B tech marketers anywhere. The […]
