Three Trends Shaping the Future of Buyer Engagement

buyer engagement

The landscape of B2B tech marketing is rapidly evolving, driven by significant shifts in how buyers engage with businesses. The most significant of these shifts are the elimination of third-party […]

Harness Technology, Training and Intent for Maximum Sales Results

Sales Results

The current B2B landscape is ripe with sales technologies and tools, making it essential for companies to avoid tool overload, and instead focus on the right solutions for their objectives. […]

3 Ways to Use Intent Data to Improve ABM Outcomes

ABM outcomes

A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities because […]

Intent 3.0: Using Intent Data for GTM Strategy

Intent 3.0

Like with many new B2B solutions, early adoption of purchase intent data has depended on broad tactical use cases. Then as providers and users become more comfortable, they begin to […]

Why Most Publishers Can’t Deliver Precise Intent Data

whymostpublisherscantdeliverprecisionintentdata

Are all “Walled Gardens” alike? Even though Google continues to push out its end-of-cookies date – for lack of any adequate replacement for advertising targeting – we’ve been hearing more […]

Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy

digital display advertising

When the economy is strong, display ad spend flows like a river after a rainstorm. Fully approved budgets fund targeted impressions that drive engagement and consideration. However, as all marketers […]

How to Find and Influence More Healthcare Tech Buyers

Healthcare Tech Buyers

While there are some similarities to enterprise technology purchasing, factors driving Healthcare Tech purchasing decisions, and especially those who participate in them, can be quite different. Based on TechTarget’s knowledge […]

Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

customer acquisition

There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an […]

CMOs and CROs: How to Really Turbocharge Your Go-to-Markets

turbocharge go-to-markets

Tech companies need to face facts. In the crowded tech marketplace, simply building a great product alone just isn’t going to be enough to ramp a business or a new […]

5 Tips to Help B2B Sellers Cultivate More Positive Buyer Experiences

positive interactions

Have you ever been the recipient of a dozen emails and calls from a brand with a message that didn’t pertain to you? Maybe you opened a few emails, but […]

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