Let Buyer Activity – Not Titles and Outdated Personas – Determine Who to Engage
![behavioral targeting](https://www.techtarget.com/wp-content/uploads/2021/05/behavioral_targeting-1024x819.jpeg)
In today’s data-driven world, technology marketers have more tools than ever at their disposal to help them identify their ideal prospect profiles. Yet many continue to perpetuate hierarchical notions of […]