Book Review – “Personalized: Customer Strategy in the Age of AI”
I recently did a catch-up call with my old friend David Edelman of Boston Consulting Group. I went to college with him but didn’t know him then, but then we […]
Balancing GenAI and Human Touch in Sales Outreach
In an era of overflowing email inboxes and limited attention spans, all sales reps understand the struggle to generate engagement with prospects via email. In our recent survey of 600+ […]
Scaling ABM Personalization with Purchase Intent Insight
Account-based marketing (ABM) has enjoyed the B2B spotlight for a few years now and it seems as if everyone is jumping on board. Even if B2B companies have been prospecting […]
3 Simple, Non-Creepy Marketing Personalization Tips
A recent report by ITSMA has found that the responsibility of B2B marketers is shifting. The number one responsibility of marketers by 2016 will be to understand the buyer. As […]
