To Gate or Not to Gate, That is the Question… for Content Marketers
In today’s world of social media and sharing, there are numerous B2B marketers who ask themselves every day whether they should gate their content or leave it open for all […]
Where to Look for Competitor Content Gaps to Build up your Content Portfolio
Marketers are creating and sharing content more than ever before. In fact, 70 percent of B2B marketers say they are creating more content now than they were just a year […]
Audience Segmentation in Research-Based Content Marketing
Original research can fuel effective content marketing campaigns. B2B audiences, in particular, value original research because it offers that rare but high-impact form of persuasion: objective, independent, third-party, peer-based opinion. […]
