Written by Rachael Fuller
To thrive in the fast-paced world of technology partnerships, partner marketers must be multi-talented and adaptable “Swiss Army knives.” Unlike your peers in Marketing, you don’t always have the luxury […]
Written by Bhawna Sharma
This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]
Written by Anita Covelli
In today’s uncertain economic climate, B2B technology Partner Marketers are under more pressure than ever to hit aggressive partner pipeline targets while demonstrating ROI. Generating leads isn’t enough – effective […]
Written by Anita Covelli
In a freshly published Enterprise Strategy Group study, Marketing tops the list of areas where companies are applying GenAI with 35% of respondents currently using it and 45% seeing future […]
Written by Anita Covelli
During BrightTALK’s event, Reach: Intent. Content. Demand., Michael Latchford (VP, Strategic Alliances & Partner Marketing at TechTarget) hosted a panel discussion entitled Guiding the IT Buying Journey: Strategies for Partner […]
Written by Anita Covelli
As 2024 planning ramps up, partner marketing leaders in B2B tech are under more pressure than ever to create pipeline and demonstrate ROI despite lean teams, tight budgets and shifting […]
Written by Fiona O'Connor
As more and more pressure is placed on partner marketing teams to execute and scale their programs, having a strong plan in place is critical to the road to success. […]
Written by Eric Pan
This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]
Written by Joseph George
Joseph George (Hewlett Packard Enterprise) discusses how strategic alliance marketing can adapt and innovate for better performance across partnerships.
Written by Kristin Heisner
This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]
