Four Soft Skills Every Partner Marketer Needs

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To thrive in the fast-paced world of technology partnerships, partner marketers must be multi-talented and adaptable “Swiss Army knives.” Unlike your peers in Marketing, you don’t always have the luxury […]

Mind the Gaps – Align Marketing Skills, Resources and Actions to Drive the Business

Mind the Marketing Gaps

A tough (but great) boss at SAP once said to me:  “I know that when I invest in Sales guys today I get more sales tomorrow … why’s marketing always […]

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