Written by Greg Kita
As a marketing strategist with over a decade’s worth of experience, I’ve seen personalization strategies that run the gamut from compelling and persuasive to weak and ineffectual. And the hard […]
Written by Abby Gilmore Grant
With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and […]
Written by Garrett Mann
Account-based marketing (ABM) has enjoyed the B2B spotlight for a few years now and it seems as if everyone is jumping on board. Even if B2B companies have been prospecting […]
Written by Ben Bradley
A recent report by ITSMA has found that the responsibility of B2B marketers is shifting. The number one responsibility of marketers by 2016 will be to understand the buyer. As […]
