Using “Quality” Data for Lead Scoring: Why Your Own Data isn’t Enough
Scoring is more than just a number Lead scoring, the process and methodology of attributing a value to a lead based on a variety of factors and behaviors, is an […]
Why Purchase Intent Data Outpaces Demographics for Smart Marketers
Consumption is intentional; with a little bit of circumstance and serendipity thrown in. But without intention, there is nothing creating forward movement. As marketers, this is something that needs to […]
3 Questions to Ask Before Starting a Retargeting Campaign
Retargeting is obviously very popular, spend 5 min on Facebook and you are likely to see proof of this. If you prefer more quantitative data, according to AdRoll the number […]
Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data
Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension […]
Marketers Beware: Not All Purchase Intent Data is Created Equal
New technologies are a great thing. Often they lead to new ways to approach issues and can be disruptive as well as additive to success. They lead to new and innovative ways […]
11 Reasons You Can’t Miss the 2015 TechTarget Worldwide ROI Summit Boston
TechTarget has hosted the Worldwide ROI Summit in a variety of cities around the globe in 2015, and we’re once again closing out the year with a final stop in […]
3 Simple, Non-Creepy Marketing Personalization Tips
A recent report by ITSMA has found that the responsibility of B2B marketers is shifting. The number one responsibility of marketers by 2016 will be to understand the buyer. As […]
Tech Marketer Talks: Driving More Revenue with Full-Funnel Marketing – Cisco
Jenny Hooks is the Revenue Marketing Manager, Americas Inbound at Cisco. She’s been at Cisco for eight years in a variety of roles spanning marketing execution, marketing automation and strategic […]
Fighting for the Shortlist: 3 Reasons you Need a Publisher in your Corner
Over the past couple of years many marketers have put a heavier emphasis on content marketing. During this time many brands have pushed to become “publishers” . As a marketer […]
Top 4 Social Media Tips for B2B Marketers
We all know social media is a well-known tactic used in B2C marketing initiatives. From using social channels as real-time customer service engines to promoting the latest sales and sharing […]
