Is Your Demand Generation Funnel Limiting Your Sales Potential?
![leaky demand generation funnel](https://www.techtarget.com/wp-content/uploads/2016/10/leaky_funnel-1024x1536.jpg)
John Wanamaker’s classic problem, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” pointed to a need for marketing data in the […]
John Wanamaker’s classic problem, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” pointed to a need for marketing data in the […]
The notion of the marketing and sales funnel has been around for close to a century. While some have implied that the funnel is an antiquated metaphor for today’s marketer, […]