Written by Kamile Vilkelyte
There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an […]
Written by Chris Brookes
Each year TechTarget partners with hundreds of B2B tech companies across APAC to execute their marketing strategies. We recognize our top performing partners with our annual Archer Awards. So, what […]
Written by Bill Crowley
A conversation with Mandeep Khera, Global Demand Generation and Channel Marketing Leader, Gigamon I recently had the chance to sit down with Mandeep Khera, VP of Demand Gen and Channel […]
Written by Byrony Seifert
If you are worldwide centralized technology marketer, the matter of localized content for non-English speaking countries is undoubtedly an important area of discussion for you and your teams. The typical […]
Written by Byrony Seifert
For those of you that don’t know what GDPR is [and didn’t yet connect with my first blog on the subject] it stands for “General Data Protection Regulation” and is […]
Written by Byrony Seifert
I’m convinced after being an online marketer for 15 years that I surely must have a law degree by now. So much of what I do day-to-day is deal with […]
Written by Byrony Seifert
An Interview with Achim Karpf, CEO of NetPress – the Content Marketing Agency In this series we’ll be giving in-depth interviews with regional marketers on the current state of B2B […]
Written by Jon Panker
I just saw a study from Strategy Analytics that finds Asia Pacific poised to overtake North America this year as the world’s biggest digital ad spending market. Surprised? I was. […]
Written by Sarah Zuccaro
Brazil has certainly been making headlines lately. Political turmoil and even a potential Zika virus epidemic have posed major hurdles for the country and its economy. But an economic crisis […]
Written by Byrony Seifert
Wait, the world isn’t fluent in English? The nerve! Bonjour! Je m’appelle Byrony. Je suis Américaine. J’habite à Londres. 30 hours of French class this past couple of weeks and […]
