Written by Garrett Mann
Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]
Written by Sandra Nangeroni
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Kevin Payne, former Vice President, Global Field Marketing and Michelle Wong, former Marketing Programs Manager are part of [24]7.ai’s Global Field Marketing team. The Global Field Marketing team is responsible […]
Written by John Steinert
Check any marketing textbook and it will tell you that a strategy is a carefully developed plan or method for achieving a goal. To me, it’s no comfort really that […]
Written by John Steinert
Hope is not a strategy – Good customer experiences can’t come from Batch Marketing When we have to wait to compile the right data and analytics to know what to […]
Written by John Steinert
Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now. At the same time, as […]
Written by Garrett Mann
There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]
Written by Garrett Mann
Data. It is a word that has sparked a revolution in marketing. There are new categories being built, new marketing teams being assembled around data science, and for all you sports […]
