Written by Erin Colleran
Recently, the TechTarget sales organization had the privilege of hosting one of our clients, a Business Development Executive from a leading Technology Distributor, to discuss his experiences generating quality engagements […]
Written by Steve Niemiec
New technologies are a great thing. Often they lead to new ways to approach issues and can be disruptive as well as additive to success. They lead to new and innovative ways […]
Written by Bob Lapsley
Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 8 cities worldwide. Our next stop will be in North Carolina’s Raleigh-Durham area – right in […]
Written by Sandra Nangeroni
Daniel Sutic is the Program Marketing Manager at Rackspace ANZ (Australia and New Zealand) and responsible for driving revenue, increasing retention and product adoption through effective lead generation programs for […]
Written by Bob Lapsley
Last Thursday, May 7th, we hosted our 35th TechTarget ROI Summit in Austin, TX. Over 80 of the area’s top tech marketers convened for a morning event chock-full of invaluable […]
Written by Chris Rudnick
Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]
Written by Courtney Kay
The notion of the marketing and sales funnel has been around for close to a century. While some have implied that the funnel is an antiquated metaphor for today’s marketer, […]
Written by Peter Ross
Most well-intentioned B2B technology marketers put the best interests of their customers ahead of everything else. These customer-centric marketers spend an extraordinary amount of time, effort and resources to better […]
