Transforming Your GTM Approach from Leads to Buying Groups
This blog is a guest post from our friends at LeanData. There’s a popular Goldilocks analogy gaining momentum in B2B sales and marketing circles that states: Leads are too narrow. […]
Why Account-level Insight Can’t Get You Where You Need to Be: Dependencies for Improving GTM Performance
With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]
