Book Review – “Personalized: Customer Strategy in the Age of AI”
I recently did a catch-up call with my old friend David Edelman of Boston Consulting Group. I went to college with him but didn’t know him then, but then we […]
ABM + AI: Rocket Fuel for Your Go-To-Market Strategy
Account-based marketing (ABM) continues to be a top priority in B2B marketing, so it’s no surprise research indicates that ABM is more effective in driving account engagement and conversion to […]
How Intent Data and AI Can Come Together to Produce Better Personalization
As a marketing strategist with over a decade’s worth of experience, I’ve seen personalization strategies that run the gamut from compelling and persuasive to weak and ineffectual. And the hard […]
Three Predictions for the Future of ABM and How to Prepare
Account-based marketing (ABM) has become a fundamental strategy for many tech organizations to engage target accounts more effectively and drive more revenue overall. Now, as ABM teams have settled into […]
A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far
Almost overnight, artificial intelligence has jumped out of the pages of science fiction and into our business reality. Though not exactly like Data of Star Trek fame or the walking, […]
How to Build Trust with Prospective and Current Customers
As a marketing or sales professional, your task of consistently maintaining trust with your customers, in addition to winning the trust of prospects, is never complete. After all, where do […]
Balancing GenAI and Human Touch in Sales Outreach
In an era of overflowing email inboxes and limited attention spans, all sales reps understand the struggle to generate engagement with prospects via email. In our recent survey of 600+ […]
GenAI 101: Three Tips for Getting Started with AI Content Creation Tools
Generative AI (GenAI) is an exciting topic that’s created a lot of buzz across the IT landscape. Despite all the chatter, and that GenAI is not completely new, most businesses […]
