Written by Greg Kita
As a marketing strategist with over a decade’s worth of experience, I’ve seen personalization strategies that run the gamut from compelling and persuasive to weak and ineffectual. And the hard […]
Written by Emily Falconer
Account-based marketing (ABM) continues to be a top priority in B2B marketing, so it’s no surprise research indicates that ABM is more effective in driving account engagement and conversion to […]
Written by James Landry
Account-based marketing (ABM) has become a fundamental strategy for many tech organizations to engage target accounts more effectively and drive more revenue overall. Now, as ABM teams have settled into […]
Written by Greg Kita
Almost overnight, artificial intelligence has jumped out of the pages of science fiction and into our business reality. Though not exactly like Data of Star Trek fame or the walking, […]
Written by Shalen Lowell
As a marketing or sales professional, your task of consistently maintaining trust with your customers, in addition to winning the trust of prospects, is never complete. After all, where do […]
Written by Emily Falconer
In an era of overflowing email inboxes and limited attention spans, all sales reps understand the struggle to generate engagement with prospects via email. In our recent survey of 600+ […]
Written by James Landry
Generative AI (GenAI) is an exciting topic that’s created a lot of buzz across the IT landscape. Despite all the chatter, and that GenAI is not completely new, most businesses […]
