Written by Emily Noel
Every buyer has an email address, but with inboxes overflowing, the challenge for marketers isn’t just reaching an audience but engaging them effectively. For demand gen emails, this means […]
Written by Sarah Ollivier
Recently, TechTarget ran its 10th London ROI Summit and data-driven marketing tactics were at the forefront of the event. One of the sessions in particular, Email Best Practices: The Cascading […]
Written by Kristen Nepomuceno
According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a […]
Written by Bob Lapsley
For the past 8 years I’ve worked at TechTarget, 7 of those were spent catering to the IT end-user audience of our Storage Media Group. My main objectives, in a […]
