Tech Marketer Talks: [24]7.ai Harnesses Priority Engine Intent Data to Grow its Database and Deepen Engagement

[24]7.ai_case-study-icon_black

Kevin Payne, former Vice President, Global Field Marketing and Michelle Wong, former Marketing Programs Manager are part of [24]7.ai’s Global Field Marketing team. The Global Field Marketing team is responsible […]

B2B Content Creation: 5 Tips for Technology Companies

B2B content creation

As marketers, we talk a lot about content distribution and promotion – two very important elements of content marketing. However, it all starts with the content itself, and without quality […]

Tech Marketer Talks: Driving More Revenue with Full-Funnel Marketing – Cisco

Tech Marketer Talks Cisco

Jenny Hooks is the Revenue Marketing Manager, Americas Inbound at Cisco. She’s been at Cisco for eight years in a variety of roles spanning marketing execution, marketing automation and strategic […]

Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]

Intelligence Driven Marketing Strategy

Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]

Conversion Pixel