Beware of the “False Economy” of Low-Cost Leads
To fill their funnels, B2B marketers need leads—so much that sometimes they are willing to forego quality in order to hit their targets. And to satisfy mostly meaningless KPIs like […]
Behavioral Data is the Key to Nurturing, ABM and Sales Enablement Success – Paris Priority Engine User Group
After hosting a number of sessions in the US, London and Munich, TechTarget hosted its first Priority Engine user group in Paris this past month. A panel of B2B technology […]
Leveraging GDPR Preparation into Better Attribution and Data Hygiene for All
The other day I was meeting with my CMO to discuss client GDPR readiness, when the conversation abruptly shifted to clients dealing with data quality overall. This is often a […]
Harness Third-Party Intent Data to Drive Real Marketing ROI
Every year, there’s a new buzz-phrase or innovative strategy poised to set the B2B marketing world on fire. Social selling, account-based marketing (ABM), predictive analytics. These are just a few […]
Closing Your Available Demand Gap
For all of us, there exists a total addressable market (TAM) for our solutions . Meaning there is only a finite (and eminently calculable) number of companies out there who […]
4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018
How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]
Overwhelmed by Content Creation? Here are 3 Simple Fixes for Marketers
More than half of organizations have a small or one-person marketing team serving the entire organization. Shockingly, 70% of those organizations are expecting to create more content this year than […]
All Leads are not Created Equal – Why Marketers Must Challenge the Demand Generation Standard
At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has […]
Using Purchase Intent Insight to Enable Common Sense Marketing (CSM)
As the CEO of a leading B2B marketing solutions provider, I see the world through the lens of our clients. Our clients are the best B2B tech marketers anywhere. The […]
Is Your Demand Generation Funnel Limiting Your Sales Potential?
John Wanamaker’s classic problem, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” pointed to a need for marketing data in the […]
