An interview with successful technology sales and marketing innovator Kenny Dellovo, Lead Development Manager at 128 Technology 128 Technology’s innovative networking solution enables enterprises and service providers to build service-centric […]
An interview with successful technology marketing innovator, Chris Massey, Director of Marketing at Involta Involta helps organizations plan, manage and execute hybrid IT strategies using a broad range of services […]
An interview with successful technology marketing innovator, Tim Boivin, Director of Marketing at PortSys PortSys is a global innovator in information security and zero trust access control, transforming today’s hybrid […]
An interview with marketing innovator Amanda Bohne, Chief Marketing Officer at AppNeta AppNeta is a network performance monitoring solution that delivers deep, actionable, end-to-end network performance data from the end-user […]
I’m Matt, a Marketo Certified Expert focused on campaign execution and ops here at TechTarget. I recently returned from Marketo Nation (now the Adobe Digital Experience Summit) in Las Vegas […]
I’m a sales guy—and I love what’s going on right now in marketing. You call it ABM. I call it the right way for sales and marketing to work together […]
In our most recent quarterly peer roundtable in Europe, Priority Engine™ users once again shared their approaches to using intent data to fuel their marketing and sales goals. To a […]
For low-cost, commodity technology where the main differentiator is price, BANT (budget, authority, need, timing) can be a useful tool for qualifying leads. But for the majority of enterprise technology […]
To fill their funnels, B2B marketers need leads—so much that sometimes they are willing to forego quality in order to hit their targets. And to satisfy mostly meaningless KPIs like […]
After hosting a number of sessions in the US, London and Munich, TechTarget hosted its first Priority Engine user group in Paris this past month. A panel of B2B technology […]
