Beware of Black Boxes. Look for Actionable Outputs.
Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, […]
Keeping Up with Evolving B2B Demand Gen Thinking and Practice
The thinking around B2B demand gen strategy is rapidly evolving. Until recently, demand gen organizations were laser-focused on lead volumes – how to identify, convert and qualify them. The thinking […]
A Foundation for Better Alliance and Channel Partnerships
Success of any go-to-market partnership or alliance depends on a shared belief that, together, these two companies can be more impactful in the market than each could on its own. […]
What do Successful Marketing Practitioners Have in Common? Lessons Learned from TechTarget APAC Archer Award Winners
Each year TechTarget partners with hundreds of B2B tech companies across APAC to execute their marketing strategies. We recognize our top performing partners with our annual Archer Awards. So, what […]
How Red Hat Closed $7M of Marketing Influenced Pipeline using Priority Engine
Challenge: Red Hat needed a way to more effectively target strategic accounts and generate more qualified, in-market leads and pipeline. Solution: Red Hat used TechTarget’s Priority Engine intent data platform […]
The Importance of Audiences (and Their Data) in Supporting B2B Outcomes
In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]
What is Real Purchase Intent Data and Where Does it Come From?
More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s landscape chart!). A big one […]
Building a Better Global Demand Generation Strategy
A conversation with Mandeep Khera, Global Demand Generation and Channel Marketing Leader, Gigamon I recently had the chance to sit down with Mandeep Khera, VP of Demand Gen and Channel […]
How Rich Contacts Leverages Priority Engine to Generate Leads and Enable Sales
An interview with successful technology sales and marketing innovator, Simon Watson, Managing Director and Founder of Rich Contacts Rich Contacts is a B2B sales agency providing a wide range of […]
How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication
An interview with successful technology marketing innovator, Miles Krone, Demand Generation Manager at WhiteHat Security WhiteHat Security is a leader in application security, enabling businesses to protect critical data, ensure […]
