A Foundation for Better Alliance and Channel Partnerships
Success of any go-to-market partnership or alliance depends on a shared belief that, together, these two companies can be more impactful in the market than each could on its own. […]
What do Successful Marketing Practitioners Have in Common? Lessons Learned from TechTarget APAC Archer Award Winners
Each year TechTarget partners with hundreds of B2B tech companies across APAC to execute their marketing strategies. We recognize our top performing partners with our annual Archer Awards. So, what […]
How Red Hat Closed $7M of Marketing Influenced Pipeline using Priority Engine
Challenge: Red Hat needed a way to more effectively target strategic accounts and generate more qualified, in-market leads and pipeline. Solution: Red Hat used TechTarget’s Priority Engine intent data platform […]
The Importance of Audiences (and Their Data) in Supporting B2B Outcomes
In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]
What is Real Purchase Intent Data and Where Does it Come From?
More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s landscape chart!). A big one […]
Building a Better Global Demand Generation Strategy
A conversation with Mandeep Khera, Global Demand Generation and Channel Marketing Leader, Gigamon I recently had the chance to sit down with Mandeep Khera, VP of Demand Gen and Channel […]
How Rich Contacts Leverages Priority Engine to Generate Leads and Enable Sales
An interview with successful technology sales and marketing innovator, Simon Watson, Managing Director and Founder of Rich Contacts Rich Contacts is a B2B sales agency providing a wide range of […]
How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication
An interview with successful technology marketing innovator, Miles Krone, Demand Generation Manager at WhiteHat Security WhiteHat Security is a leader in application security, enabling businesses to protect critical data, ensure […]
How Citrix Uses Priority Engine to Increase Pipeline and Enhance Their Data Warehouse
An interview with successful technology sales and marketing innovator, Barry Magee, Director of Business Intelligence at Citrix Citrix allows secure remote working on any device from any location across a […]
B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content
As TechTarget’s SVP of Marketing and Product Operations, I’ve spent the last 13 years helping our customers generate millions of quality content marketing leads. I know all too well what […]
