Written by Rachael Fuller
In a recent Partners GTM Survey, 73% of companies with a partner program said that they rely on partners for +25% of their revenue. However, partner marketing teams are most […]
Written by Rachael Fuller
Recently, TechTarget connected with Partner Marketing executives Angela Motiani (Head of Partner Demand Generation at Klaviyo), Kristina Onyon (Director of Partner Marketing at Cloudflare) and Rachna Gupta (VP of Marketing […]
Written by James Landry
The landscape of B2B tech marketing is rapidly evolving, driven by significant shifts in how buyers engage with businesses. The most significant of these shifts are the elimination of third-party […]
Written by Kamile Vilkelyte
Imagine you’re a stellar marketing leader and have generated real results as you strategically execute your go-to-market (GTM) motions. You’re vigorously working to increase your brand’s share of voice within […]
Written by Shalen Lowell
Today’s tech buyers prefer to explore and evaluate solutions independently through peer reviews, webinars and face-to-face events, interactive trials, vendor content and social media. This autonomy allows buyers to deep […]
Written by James Landry
Generative AI (GenAI) is an exciting topic that’s created a lot of buzz across the IT landscape. Despite all the chatter, and that GenAI is not completely new, most businesses […]
Written by Shalen Lowell
For B2B marketers to effectively engage tech buyers, they must have a clear understanding of the type of media tech buyers prioritize when evaluating their purchasing options, as well as […]
Written by Kurtis Kendall
One of the most important aspects of your lead gen campaign is having high-quality content. Quality supersedes content type, length or mix regardless of your target audience or market. You […]
Written by Jimmy Lee
Like many pipeline and revenue-generating teams, there’s incredible pressure and expectations for channel marketing programs to drive growth this year. Despite the uncertainty channel teams face, leaders are still optimistic […]
Written by John Steinert
Every day clients come to us with lists of people they want to target. Their lists are built from three classic building blocks: A combination of titles associated with past […]
