Better ABM from Better Data: Using Data to Build a Propensity to Buy Model
![propensity to buy](https://www.techtarget.com/wp-content/uploads/2017/09/GettyImages-702550151_900x600.jpg)
This is Part 2 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 1 on Using Data to Develop Target […]