data-driven strategies

The Importance of Audiences (and Their Data) in Supporting B2B Outcomes

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audience-centric data

In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]

How do Marketers Evaluate Intent Data? Go to the Source

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data sources bottled

There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]

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