Written by Sandra Nangeroni
Claudia Goeppel, Marketing Manager, EMEA Central, is responsible for strategic marketing planning, management, tactical execution, demand generation, brand awareness and measurement of marketing activities both direct and via the Ping […]
Written by Courtney Kay
2/3s of B2B buyers are more reliant on content to help them make a purchase than they were even just a year ago – just as the availability of content has […]
Written by Josh Garland
We may be on the other side of the world, but we’re all in the same boat. That was my biggest take-away from this year’s annual ROI Summit series in […]
Written by Abby Gilmore Grant
The term “content audit” is used quite frequently in content marketing, and even on this blog. But what exactly is a content audit, and why do technology companies need one? […]
Written by Sandra Nangeroni
Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension […]
Written by Rich Campagna
It’s true – there are no secrets to great marketing. Everything that we, as marketers, do is on public display (and if it’s not, is it really marketing at all?). […]
Written by Dara Such
Banners get a bad rap. We constantly look for rationale as to why click-through rates (CTR) or conversions suffer: Too much/little frequency, not enough contextual targeting, etc. What we should […]
Written by Abby Gilmore Grant
As marketers, we talk a lot about content distribution and promotion – two very important elements of content marketing. However, it all starts with the content itself, and without quality […]
Written by Michelle Whitehouse
Have you ever heard the saying “this house may need work but it has good bones?” Well, like houses, a lot of content has good bones… but some of it […]
Written by Bob Lapsley
TechTarget has hosted the Worldwide ROI Summit in a variety of cities around the globe in 2015, and we’re once again closing out the year with a final stop in […]
