Where Storytelling Fits in Account-Based Marketing
It seems that wherever you look, you will run into the latest business buzzword—storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen […]
The Importance of Storytelling in B2B Content Marketing
What does a trip to Mars have to do with creating great content experiences? Imagine what a trip to Mars would be like: How would you get there? What would […]
Overwhelmed by Content Creation? Here are 3 Simple Fixes for Marketers
More than half of organizations have a small or one-person marketing team serving the entire organization. Shockingly, 70% of those organizations are expecting to create more content this year than […]
3 Ways to Build the Case for Native Language Content in Your Global Marketing Plans
In my previous post, I addressed the importance of budgeting for localized content. In this follow-up post, you will find three important data points that will help you better build […]
Why Global Marketers Must Budget for Localized Content
If you are worldwide centralized technology marketer, the matter of localized content for non-English speaking countries is undoubtedly an important area of discussion for you and your teams. The typical […]
Scaling ABM Personalization with Purchase Intent Insight
Account-based marketing (ABM) has enjoyed the B2B spotlight for a few years now and it seems as if everyone is jumping on board. Even if B2B companies have been prospecting […]
Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms
According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating […]
Why Native Advertising Should be an Important Part of Your Marketing Strategy
Sharethrough defines Native Advertising as: “an ad experience that follows the natural form and function of the user experience in which it is placed”. Native Advertising has grown steadily in […]
B2B Technology Marketing – Market Spotlight: DACH
An Interview with Achim Karpf, CEO of NetPress – the Content Marketing Agency In this series we’ll be giving in-depth interviews with regional marketers on the current state of B2B […]
How Technology Marketers Can Navigate the Opportunity in Brazil
Brazil has certainly been making headlines lately. Political turmoil and even a potential Zika virus epidemic have posed major hurdles for the country and its economy. But an economic crisis […]
