Written by Kurtis Kendall
One of the most important aspects of your lead gen campaign is having high-quality content. Quality supersedes content type, length or mix regardless of your target audience or market. You […]
Written by Annie Coyne
In this series, we share tips to create engaging copy for your buyers, from crafting effective emails to e-books, and more. In email marketing, subject lines are the first part […]
Written by Byrony Seifert
Face-to-face interactions in B2B sales and marketing are declining and digital messaging is getting ever noisier. 83% of prospects say they receive more online messages from IT vendors now than […]
Written by Voula Hantziantonakis
This is the second part of a blog series on how marketers can better build and optimize content for EMEA. You can read Part 1 here. The truth is – […]
Written by Voula Hantziantonakis
Content is the number one building block in the overarching category of customer experience (CX). How to successfully build your content efforts, in the ever-shifting move to more and more […]
Written by Chris Brookes
An interview with Marcelo Loustau, Head of Demand, APAC – MOI Global Content development is an essential part of any tech vendor’s marketing strategy, and yet often marketers struggle with […]
Written by Fiona O'Connor
We’ve all been there – sent that promotional email with a word missing or realized your e-book has a formatting error after sharing it with your audience. It’s incredibly frustrating […]
Written by Fiona O'Connor
If your subject line doesn’t stand out in your audience’s inbox, they won’t engage. They’ll never see the informative message you wrote or the valuable content you’ve spent all that […]
Written by Fiona O'Connor
Among B2B content marketing teams, design is still far too often introduced in the last stages of the process. Instead of using a more collaborative approach, completed copy is basically […]
Written by Fiona O'Connor
Because of its ability to draw readers in, storytelling has become a potent format for B2B writers. Just like everyone else, many businesspeople enjoy consuming information in story form versus […]
