From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing’s Role as an Enabler

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How much energy and ink has been expended in the last 5 years on the topic of content marketing?! Marketers love talking about and making content! In fact, it’s one […]

Teach Your Organization to “Just Say No” to Clipart

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Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions […]

3 Reasons Why Marketers Must Market Their Content to Their Sales Teams

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I know what you’re thinking: “Did he just tell me to market content to your own sales teams? Why would I do that? They work for the same company that I do. In […]

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