Written by Rachael Fuller
To thrive in the fast-paced world of technology partnerships, partner marketers must be multi-talented and adaptable “Swiss Army knives.” Unlike your peers in Marketing, you don’t always have the luxury […]
Written by Jimmy Lee
Like many pipeline and revenue-generating teams, there’s incredible pressure and expectations for channel marketing programs to drive growth this year. Despite the uncertainty channel teams face, leaders are still optimistic […]
Written by Fiona O'Connor
There’s so much goodness to be gained simply by executing Partner Marketing really well (and if you think it’s easy, you must be new to the game!), but how do […]
Written by Fiona O'Connor
Recently executed research by Enterprise Strategy Group™ (ESG) surveyed 700 IT decision makers to better understand where IT buyers plan to invest in 2022 and 500 partners to learn how […]
Written by Fiona O'Connor
In our many conversations with partner marketing teams, we’ve seen a wide range of approaches when it comes to marketing with partners and marketing through partners. For a better understanding […]
Written by Fiona O'Connor
Success of any go-to-market partnership or alliance depends on a shared belief that, together, these two companies can be more impactful in the market than each could on its own. […]
Written by Fiona O'Connor
No matter what stage of your partner marketing evolution, identifying and understanding ROI helps keep up the momentum. For the latest insights into how organizations are developing partner programs that […]
Written by Fiona O'Connor
Faced with rapidly expanding partner ecosystems, it’s now more important than ever that partner marketing organizations establish go-to-market (GTM) strategies that enable them to scale successful partnerships quickly and easily. […]
Written by Fiona O'Connor
While a vanguard of organizations is now investing more in their partner programs, many partner marketing teams are still struggling towards ambitious goals with limited resources. For insight into how […]
Written by Fiona O'Connor
Within the expansive partner marketing ecosystem, B2B tech organizations rush to build out a wide variety of tactical activity. It’s a very action-oriented space, and yet, as we move deeper […]
