Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms
![branded content marketing](https://www.techtarget.com/wp-content/uploads/2016/12/native-branded-vs-discovery-1024x683.jpg)
According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating […]