Why BANT Fails for Modern Enterprise Technology Demand Generation
![BANT](https://www.techtarget.com/wp-content/uploads/2018/11/BANT_Fail-3-1024x860.jpg)
For low-cost, commodity technology where the main differentiator is price, BANT (budget, authority, need, timing) can be a useful tool for qualifying leads. But for the majority of enterprise technology […]