TechTarget and BrightTALK Together: Engaging More Active Buyers with the Content They Prefer
Say you just bought a new Peloton and want to learn how to use it. You have a choice: Watch a video, read the manual or Zoom with an expert. […]
Creating Content to Engage Real Technology Buyers: 5 Common Challenges to Overcome
Content continues to be a top area of investment for B2B marketers. Furthermore, in light of the pandemic, 43% of marketers shared that content was the #1 area they planned […]
Roundup: Navigating the New Normal in B2B Marketing and Sales
The current business climate has really thrown a wrench in marketing initiatives this year. While the future as we know it may be unclear, one thing is certain – if […]
TechTarget – 20 Years Later: Great Content Is Still the Key
As TechTarget celebrates its 20th anniversary, let me take you back to 1999. The technology industry was booming with dot-coms and brimming with new print publications, such as The Industry […]
The Impact of Real Buyer Insights on Product Management and Marketing Decisions
If we have data, let’s look at data. If all we have are opinions, let’s go with mine. – Jim Barksdale, former CEO of Netscape Who or what is driving […]
4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018
How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]
Finding Buyers with Purchase Intent Insight: Catch More Fish by Casting in the Right Waters
I am by no means an avid fisherman but what I do know is that how far you cast is not as important as where you throw the lure. The better […]
6 Purchase Intent Insights to Help Your Sales Teams Infiltrate a Tech Buy
Indisputable fact: The earlier you can get in on a technology deal, the more chance you have to shape that deal in your favor. Sales teams are constantly trying to […]
I’m LOB and I Admit It, I Need IT
Being in the business of creating content to help tech buyers buy, we spend a lot of time dissecting how those buys are actually made. One of the bigger shifts […]
7 Ways to Give Your Content Mix Some Curb Appeal
Have you ever heard the saying “this house may need work but it has good bones?” Well, like houses, a lot of content has good bones… but some of it […]
