Transforming Your GTM Approach from Leads to Buying Groups
This blog is a guest post from our friends at LeanData. There’s a popular Goldilocks analogy gaining momentum in B2B sales and marketing circles that states: Leads are too narrow. […]
Three Trends Shaping the Future of Buyer Engagement
The landscape of B2B tech marketing is rapidly evolving, driven by significant shifts in how buyers engage with businesses. The most significant of these shifts are the elimination of third-party […]
How to Build Trust with Prospective and Current Customers
As a marketing or sales professional, your task of consistently maintaining trust with your customers, in addition to winning the trust of prospects, is never complete. After all, where do […]
Tech Buyers’ Most Trusted Research Sources
Technology buyers in our 2024 Media Consumption Study have spoken and the results are in: Buyers are spending more time with independent sources of information than anywhere else when researching tech […]
Five Top Technology Investment Drivers for 2024
The technology landscape is poised for significant change in 2024, with many purchase drivers and disruptors impacting your current customers’ and prospects’ tech investments. It’s essential organizations, like yours, stay […]
A Short Guide to ABM Engagement, Part 1: Sales
Part of a three-part guide exploring some typical areas of difficulty organizations experience on the ABM development journey. Part 1 covers Sales, Part 2 covers Marketing and Part 3 covers […]
EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)
This is the second part of a blog series on how marketers can better build and optimize content for EMEA. You can read Part 1 here. The truth is – […]
3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems
Recently executed research by Enterprise Strategy Group™ (ESG) surveyed 700 IT decision makers to better understand where IT buyers plan to invest in 2022 and 500 partners to learn how […]
Want to Close More Deals? Don’t Just Deliver What Buyers Need, Deliver What They Expect – Here’s How.
Engaging the right buyers with the right content at the right time is one of the biggest challenges in B2B sales. According to Salesforce, 76% of sales reps say that […]
Let Buyer Activity – Not Titles and Outdated Personas – Determine Who to Engage
In today’s data-driven world, technology marketers have more tools than ever at their disposal to help them identify their ideal prospect profiles. Yet many continue to perpetuate hierarchical notions of […]
