Why Buyer Personas Still Matter in Account Based Marketing
With the shift to Account Based Marketing (ABM) being the priority for many B2B marketers, do buyer personas still matter? The short answer: yes, and this post will explain why. […]
The Rising Cost of Crude Data
You wouldn’t put crude oil in your car, would you? Without being processed into gasoline, that oil would stall your engine and leave you stranded on the side of the […]
6 Purchase Intent Insights to Help Your Sales Teams Infiltrate a Tech Buy
Indisputable fact: The earlier you can get in on a technology deal, the more chance you have to shape that deal in your favor. Sales teams are constantly trying to […]
3 Questions to Ask B2B Intent Data Providers
The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]
Using B2B Intent Insight to Lift ABM Performance
In a previous blog post, I discussed the benefits and risks of B2B intent data purchased from external providers, and included a list of questions you should ask before buying. […]
