Watching Soccer: Thinking ABM
While watching a soccer game recently, I couldn’t help but think about account-based marketing. Really. How the best teams worked cohesively towards a common goal reminds me of how, at […]
Flip Your ISRs’ Approach and Improve Appointment Rates by Up to 19X
In every cold call you have about 10 seconds to make an impression. Here’s how to dramatically increase your chances of success. The head of inside sales at a security […]
Better ABM from Better Data: Using Data to Develop Your Target Account Profile
This is Part 1 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 2 on […]
New Insight on B2B Purchase Intent Data – Lessons Learned from Marketo
Recently, I came across this article from Marketo on how to assess the relevancy of third party B2B intent data. It provides a good rundown on B2B purchase intent data, […]
