Written by Sarah Geissler
Challenge: Rezilion was having a difficult time breaking through to their target persona due to the demanding nature of their work. This was impacting their ability to successfully convert MQLs […]
Written by Sarah Geissler
Challenge: QTS Data Centers needed to break into more Fortune 1000 and strategic accounts and better identify real decision-makers for their sales and marketing teams to go after. Solution: QTS […]
Written by Susan Smith
The managed service provider (MSP) market has been steadily growing over the last several years. According to TechTarget’s annual IT Priorities survey fielded in January, 75% of end users intend […]
Written by Rebecca Kitchens
More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s landscape chart!). A big one […]
Written by Kyle Donley
You’ve probably heard the news: Google is killing third-party cookies. This announcement, combined with regulations like GDPR and CCPA, has ushered in a transformational moment for the ad tech space. […]
Written by Sarah Geissler
An interview with marketing innovator Amanda Bohne, Chief Marketing Officer at AppNeta AppNeta is a network performance monitoring solution that delivers deep, actionable, end-to-end network performance data from the end-user […]
Written by Garrett Mann
There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But […]
Written by Steve Niemiec
This past week, we welcomed our full editorial team from all around the world to our headquarters at TechTarget for our annual meetings. It was truly amazing to see the […]
Written by Michael Box
Inside sales has become a critical component of B2B sales. According to recent research, sales development teams now deliver the largest portion of the sales pipeline (38%). Despite the growing […]
Written by Voula Hantziantonakis
In our most recent quarterly peer roundtable in Europe, Priority Engine™ users once again shared their approaches to using intent data to fuel their marketing and sales goals. To a […]
